Having worked in the real estate industry for over 17 years, completing hundreds of transactions and being recognized as a top-producing Realtor, our founder decided it was time for a change. 6% was going the way of the dinosaurs and flat fee options needed a serious reboot. Flat fee companies have been around for a long time! Some for well over a decade. What we saw and still see today is a lot of options being provided, with a serious lack of quality and attention to detail. Most lack basic necessary elements like professional photos and good customer service. While other new trendy companies have gone out of their way to snub Realtors through their advertising, and funny enough while at the same time making legitimate errors on hundreds of their own listings. Errors that could very likely lead to a home sitting longer on the market, or even not selling. None of this is good for you!!
So getting back to that BIG 6%. The fact is that automation and technology certainly have made the process of selling or buying a home easier, in today’s world. Nobody can argue that. So what’s up with so many Realtors out there who think they should still be charging 6% to list and sell a home? It’s totally impossible to justify! I mean come on folks, that’s $21,000 of a homeowner’s equity on a $350,000 house! Truth be told, we have learned that most agents are great people and we have nothing against them. Like our mom always said, you catch more flies with HONEY, than you do with real estate agents. Or was it vinegar?? EITHER WAY, WELCOME TO HoneyHomb!
While many people still choose to work with a Realtor, there will always be a sizable percentage of public that wants to avoid the large commissions associated with agents and brokers. That’s where we come in! Our mission is to provide people with an option that is just as effective as a good Realtor, but for much less. Saving money has never been easier when it comes to selling or buying!